Course Outcomes
Expected learning outcomes
- Understand Donor Types
- Identify and Research Donors
- Craft Compelling Proposals
- Build Strong Donor Relationships
- Develop Fundraising Strategies
- Measure and Report Impact
- Leverage Magna Skills Expertise
- Create a Donor Engagement Plan
- Foster Ethical Fundraising
- Stay Current with Trends
Curriculum
Course modules and outline
Module 1: Introduction to Donor Relations
- Understanding the donor landscape
- Types of donors: individuals, foundations, corporations, and government agencies
- The importance of donor relations in fundraising
Module 2: Identifying and Researching Donors
- Prospecting for potential donors
- Conducting donor research and due diligence
- Creating donor profiles and segments
Module 3: Crafting Compelling Proposals
- Elements of a persuasive proposal
- Tailoring proposals to different types of donors
- Storytelling and impact-driven messaging
Module 4: Building and Nurturing Donor Relationships
- Strategies for donor engagement
- Effective communication with donors
- Stewardship and recognition
Module 5: Fundraising Strategies and Techniques
- Fundraising planning and strategy development
- Diversifying funding sources
- Leveraging online and offline fundraising channels
Module 6: Measuring and Reporting Impact
- Setting measurable goals and objectives
- Monitoring and evaluating project impact
- Reporting to donors effectively
Module 7: Leveraging Magna Skills Expertise
- Utilizing Magna Skills' industry insights and resources
- Applying Magna Skills' best practices to optimize fundraising efforts
Module 8: Creating a Donor Engagement Plan
- Synthesizing course knowledge to develop a practical donor engagement plan
- Presenting the plan effectively to secure funding for a project
Module 9: Foster Ethical Fundraising
- Adhering to ethical fundraising standards
- Prioritizing transparency, accountability, and donor privacy
Module 10: Staying Current with Trends
- Staying informed about emerging trends in donor relations and fundraising
- Continuously updating skills to adapt to the evolving donor landscape
Target Audience
Who should attend?
- Newly appointed directors
- Project and programme managers
- Team leaders
- Newcomers to the non-profit sector
- Consultants who carry out assignments for NGOs
Why Attend
Key course benefits
Practical capacity building approach
Designed for government, NGOs and public institutions
Real-world African case studies
Certificate of completion
Applicable tools and templates
Interactive facilitation and exercises
Course Enquiry
Need more information?
Ask Magna Skills about this course
Use the PHPMaker enquiry form to request a quotation, proposal letter, invoice, group training package, online access, or face-to-face training arrangement.