Strategic Marketing Management

• Upon completion of this course, delegates will be able to:

  1. Understand Strategic Marketing Concepts:
     Comprehend the principles, scope, and importance of strategic marketing in different organizational contexts.

  2. Conduct Effective Market and Environmental Analyses:
     Apply analytical frameworks (such as SWOT, PESTEL, and Porter’s Five Forces) to assess market opportunities and threats.

  3. Design Customer-Centric Marketing Strategies:
     Use market segmentation, targeting, and positioning to develop strategies that meet customer needs and generate value.

  4. Develop and Manage Competitive Marketing Plans:
     Formulate integrated marketing strategies covering product development, pricing, distribution, promotion, and digital channels.

  5. Evaluate Marketing Performance and ROI:
     Monitor and measure marketing activities to ensure they deliver results aligned with organizational objectives.

This program is designed for marketing managers and those in general management positions in large established companies who need a deeper understanding of the marketing function. It is particularly appropriate for vice presidents, directors, and managers in marketing, finance, and operations who are looking to make a greater contribution to the customer value creation process.

1. Introduction to Strategic Marketing Management

   • Magna Skills approach to practical marketing training

   • Differences between strategic and tactical marketing

   • The role of marketing strategy in organizational success

2. Analyzing the Marketing Environment

   • Understanding external forces (PESTEL framework)

   • Industry and competitive analysis using Porter’s Five Forces

   • Internal organizational audit

3. Understanding Customer and Market Insights

   • Consumer behavior models

   • Market research techniques for strategic decision-making

   • B2B vs. B2C marketing considerations

4. Segmentation, Targeting & Positioning (STP) for Competitive Advantage

   • Methods of market segmentation

   • Criteria for selecting target markets

   • Crafting effective positioning strategies

5. Building and Managing Brands

   • Principles of brand strategy development

   • Managing brand equity

   • Real-life African and global brand success stories

6. Developing the Strategic Marketing Mix (7Ps)

   • Product, Price, Place, Promotion

   • People, Processes, Physical Evidence (for service industries)

   • Balancing the mix for different market segments

7. Digital Marketing and Technology in Strategic Marketing

   • Integrating digital channels into the marketing strategy

   • Social media marketing for organizational visibility

   • Measuring digital marketing success (KPIs and analytics)

8. Creating and Implementing a Strategic Marketing Plan

   • Components of an effective marketing plan

   • Budgeting, resource allocation, and risk management

   • Implementation challenges and solutions

9. Measuring and Controlling Marketing Performance

   • Key Marketing Metrics (Sales, Market Share, ROI)

   • Marketing audits and control systems

   • Adjusting strategies based on performance reviews

10. Emerging Trends in Strategic Marketing Management

    • Sustainable and ethical marketing practices

    • The impact of AI, data analytics, and automation

    • Global marketing strategies for organizations expanding into African and international markets

Why Choose Magna Skills for this Course?

• Industry-Relevant Content: Designed to reflect current trends, technologies, and challenges in marketing.

• Experienced Facilitators: Trainers with hands-on marketing experience in Africa and beyond.

• Practical Learning: Real-life case studies and group assignments to ensure application of knowledge.

• Networking Opportunities: Meet and connect with fellow professionals from government, NGOs, and private sector organizations.

• Post-Training Support: Access to resources, templates, and consultation from Magna Skills after the course.