Course Outcomes
Expected learning outcomes
Course Outcomes
- Use AI to create professional communication, marketing and stakeholder engagement content.
- Apply AI tools to plan campaigns, newsletters, social media content and public messages.
- Analyze audience engagement, feedback and communication performance indicators.
- Strengthen brand positioning, reputation management and digital communication quality.
- Apply ethical AI practices in content creation, copyright, accuracy and public communication.
Curriculum
Course modules and outline
Course Outline
Module 1: AI in PR, marketing and communication
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 2: Prompting for communication and content creation
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 3: AI for newsletters, press releases and speeches
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 4: Digital marketing campaigns and social media planning
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 5: Audience insights and engagement analysis
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 6: Brand messaging and reputation management
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 7: AI for sales proposals and client follow-up
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 8: Crisis communication and misinformation risks
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 9: Ethics, copyright and responsible AI content
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Module 10: Developing AI communication templates
- Key concepts, practical examples and sector-based discussion.
- Workplace application activity, templates and implementation considerations.
Target Audience
Who should attend?
Target Audience
PR officers, marketing teams, communication officers, sales teams, social media managers, business development officers, public information officers, stakeholder engagement teams, NGO advocacy teams, government communication units and client relationship managers.
Why Attend
Key course benefits
Practical capacity building approach
Designed for government, NGOs and public institutions
Real-world African case studies
Certificate of completion
Applicable tools and templates
Interactive facilitation and exercises
Course Enquiry
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